Marlin Staff Writer

The biggest obstacle to sales is cost. It’s possible that your prospects are really interested in what you offer. But as they navigate conversations about pricing, they realize they don’t have the funds available to purchase in full. This reality can turn even the hottest prospects cold.

The good news is there’s a solution: customer financing. With financing, your prospects can spread out payments over time, helping them get what they need when they need. The key to talking about this solution is listening for cues (or what salespeople refer to as buying signals) during sales conversations. Below, we’ve compiled three phrases to listen for and three surefire responses to help you keep closing sales.