Marlin Announces New Brand Identity to Reflect its Growth Strategy
MOUNT LAUREL, N.J., Feb. 05, 2019 (GLOBE NEWSWIRE) — Marlin (NASDAQ:
MRLN), a national provider of lending products and services, has announced the
launch of its new brand, Marlin Capital Solutions, to better reflect the breadth of
services it offers to small businesses and equipment finance partners.
For over 20 years, Marlin has provided equipment financing to small businesses
through its relationships with thousands of partners consisting of equipment dealers,
manufacturers and resellers across the country. Over the past few years, Marlin has
expanded its programs to serve a broader variety of partners and small business
customers, and added new products, including working capital loans and franchise loans.
The new brand reflects Marlin’s transformation and serves to inform existing and
prospective customers and partners that the company isn’t just a source of capital, but
a source of solutions. Those offerings include flexible financing solutions that enable
small businesses to quickly and easily get the capital they need for continued growth
“Our new brand identity unifies us and reaffirms our company’s shared vision and
goal, supporting our ongoing mission of helping small businesses fulfill their American
Dream,” said Jeffrey A. Hilzinger, Marlin’s President and CEO, “Our goal is to become a single source of financing solutions for our customers and partners. Their positive
experience working with Marlin is the essence of the rebrand.”
The transformation is accompanied by a new logo, website and tagline. Marlin’s new
logo incorporates a shape called the ‘spark,’ which symbolizes the energy, capital and
knowledge Marlin injects into small businesses, allowing them to grow and prosper.
Marlin’s new website (www.marlincapitalsolutions.com) features videos with
customers and partners reflecting on their relationship with Marlin and how the
company helped them achieve their business goals. The new tagline, ‘Lending that
Works,’ speaks to the helpful, agile, trustworthy, approachable, and informal voice
behind the new brand.
“We have always focused on building strong relationships with our customers and
partners, and we feel privileged that they were readily willing to participate in the launch
of Marlin’s rebrand by sharing their personal experiences with us,” said Aswin
Rajappa, Chief Marketing Officer.
For a look at Marlin’s rebrand and new website, visit MarlinCapitalSolutions.com.
Marlin (NASDAQ: MRLN) is a nationwide provider of capital solutions to small
businesses with a mission of helping small businesses fulfill their American dream.
Our products and services are offered directly to small businesses and through
financing programs with independent equipment dealers and other intermediaries. For
more information, visit MarlinCapitalSolutions.com.
Addo Investor Relations